Aug. 17, 2019
Last month I searched for a video camera to purchase. I had searched on Google and Bing looking for the best deal, and eventually made the decision and purchased the camera as well as the accessories. I reviewed the camera, the accessories, and took the time to purchase them at the best price. I am using my video camera an enjoying it and am happy with my decision.
It's been a month since I wrote that article, but the ads for video cameras keep coming. When I sign on to my email, I see an advertisement for the video camera, when I read news stories I see ads for the video camera. The irony is that the company who's ads I see most frequently are the company where I bought the video camera. I appreciate remarketing advertising, I get the concept, but I am sick of seeing the ad for the product I already purchased over and over again. Wouldn't it make sense that I see an advertisement for online video tutorials or books?
The same could be said for online social posts and announcements as well. How many of us like a page that we see, or liked it by request? The same message gets repeated to the point where I am forced on Facebook, for instance, to do one of the following: unlike, hide [the] post (see fewer like this) snooze for 30 days, or unfollow. Blocking the advertised for 30 days is okay, but unfollow means I will never see your promotions again, and you will never realize it. There are plenty of people who like a "business page" only to later unfollow them.
What is the fallout from overdoing it? Is there such a thing as too much publicity? I for one see advertisements from Cheddar on Linkedin so many times that I have selected "hide this post" or unfollowed the person who reposted the Cheddar promotion. It's not that Cheddar postings are boring, it's just after seeing the same posts time, and again, I don't want to see them anymore.
And what is the result? Well, all that money that people are pouring into advertisements getting them to follow them on Social Media is not getting the results they were hoping. But it's worse if someone is "unfollowing" your posts they will never see anything you post again. Let that sink in for a minute.
So what do you do? Spread out the posts, make them attractive, make them different, and don't overdo it. If you are going to attempt to market your products or services, do so but have a plan. It's no trick to get followers, especially if you have the money to spend, the trick is keeping them interested.
Visitor Comments: [COMMENTS CLOSED] Note: Pages are moderated.
Now you can block specific advertisers on Social media, I don't have to keep seeing the same ad for something I don't need. The advertisers should like this otherwise they're wasting money.
Kyle [Sep. 13, 2019]
There is so much crap being posted it's getting to the point where nothing stands out. Which of course works to the benefit of the big players who stand out by sheer size.
Nightcrawler [Aug. 24, 2019]
At our company we only post once a week unless we have an amazing offer. I would suggest a great way to keep in touch with customers is a newsletter, but like the articles says don't overdo it.
Eli [Aug. 17, 2019]
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