Competetive Marketing

Anatomy of a Landing Page

Apr. 05, 2019

Landing Page

For those of you who are not familiar with a "landing page", it is a page designed specifically for someone clicking on an ad or article. The idea is to get the person who is visiting to purchase a product or service, submit their contact information, or call the business.

In the graphic to the right, the logo and phone number have been removed at the request of the client. The landing page illustrated had 5 key points as well as some design elements that I will delve into, to better explain what makes the page tick.

For the background (partially cut off on the left), we selected the building where the client is situated. We wanted to show easy access and emphasize that it is well maintained and allows for drop-offs on rainy days, it rains quite frequently in Florida. In order for the visitor to get an idea of the entire image, we allowed some of the picture to show through just a tiny bit.

The only other image on the landing page (1) is the product that is being featured, "Dental Implants". Each of the products and services should have their own landing page so that they can be custom tailored with specific images, links, etc.

The next item is the actual "offer" (2) with a brief description of what is being included and the additional savings the visitor can save by purchasing this service. There is a "Call to Action" telling the visitor they can click to call right now to schedule an appointment, skipping the need to complete the contact information.

Next, are links (3) to key pages on the website, including the entire offer, a link to determining "is this product right for the visitor," as well as frequently asked questions regarding the product.

If the visitor is determined to fill out a contact form (4), we allow for the least amount of typing required. Requesting the person's name, phone number, email address, and a drop down with a limited number of replies.

The last point is the Facebook Messenger icon (5). There are other services available from many companies with lots of features, in this case, it was determined to not be worth the investment. The icon automatically opens to reveal "Hi, how can we help you? with the option to communicate via Facebook Messenger. If the visitor chooses this method there are four questions that pop-up with the most frequently asked questions and it is designed to answer them immediately so that the visitor is engaged in the process.

Additional Articles...

    Add Facebook Messenger Popup to Your Site
    [Jun-24-2019] Why spend thousands on a pop-up messenger when Facebook offers it for free?
    Coldfusion Code
    Use Coldfusion to Deliver Video Based on Device
    [Jun-23-2019] Detect visitors browser screen to display a video that is best suited for their device.
    Are you safe Part 2
    Prepare for disaster - Back Up. Part II
    [Jun-21-2019] Backing up is an integral part of sustaining and protecting your website.
    Is your website safe?
    Is your site going to get hacked Part I
    [Jun-14-2019] How to prepare for the inevitable cyber attack on your website. Are you prepared?
    Is your data private
    How trackable are you?
    [Jun-11-2019] You know that you're being tracked, where you aware it was across everything including email?
    Waiting to answer a call
    Phone Rings How Many is Too Much?
    [Jun-05-2019] Phone calls are still an important part of business, so how soon should a call be answered?
    Is the Phone Number Working
    [May-28-2019] We are all so focused on reports, sometimes manual just makes sense.
    Search is a maze
    Why is Everything Important with Search?
    [May-16-2019] When it comes to search every aspect matters while some matter more.
    Predefined templates
    Squarespace hosting is it right for you?
    [May-12-2019] Squarespace website hosting offers templates for easy hosting with limitations.
    EDDM Mail
    What is Every Door Direct Mail
    [Apr-29-2019] Every Door Direct Mail (EDDM) is available from the US Post Office. Each printed qualifying piece is $0.187 to mail
Additional Articles
Share this page now!
Robert Furst Competitive Marketing • 22052 Las Brisas Circle • Boca Raton • Florida • 33433 (754) 307-4954
LinkedIn    Twitter    Messenger    Facebook    Alexa
©2019 -RF-. All rights reserved.   Privacy & Usage