Competetive Marketing

Is Anyone Out There Seeing My Free Posts?

Jan. 30, 2019

Facebook Timeline

From the beginning, Facebook was an advertisers dream. Get as many people as possible to "like" your business page, and you could advertise to them and any of their "friends" if they "shared" or "commented" on your post. Then Facebook got smart, realizing their advertising revenue was declining, so they mixed it up a bit, showing posts that people "were interested in" because they shared or commented. Many business posts suddenly stopped appearing on peoples Facebook timelines, and in their stead, paid ads started appearing more frequently.

There are agencies out there that specialize in "specific industries" because they have the "keywords" down to a science, the content is pretty much the same from one client to another, and the clip art they license can be used across all of the accounts, all you have to do is change a background color and logo, and make sure not to use the same images for all clients at the same time. So what does this have to do with what I am talking about on the Facebook timeline?

People remember images, even if they are different, they notice similarities, and so using the same content over and over turns people off. At the same time these agencies post on a regular basis, I'm talking every one to two days. After a while, people start getting annoyed and they react, perhaps not at first, but they do eventually.

Facebook allows users to adjust their "Friends" in their timeline so that they don't see their friends posts but they are still friends. Actually quite ingenious, less confrontational because the "Friend" who is no longer followed has no idea. Advancing on the idea of not seeing a person or businesses post, Facebook allows you to "Snooze for 30 days" or just "hide all their posts" on the timeline, the person or business who is being ignored has no idea.

So what does this mean to you the person posting on Facebook or on other forms of social media? I have a client that transferred to us recently who was paying their Agency $500 for posting to Facebook each month. The Agency married their logo and other vital information to a "generic" advertisement, making it custom and posted to all of their social every other day. The problem was that upon inspection of the Facebook account, hardly anyone was seeing the posts, or responding. Those who were responding were the owner, their family, and employees of the organization, all good, but hardly ever anyone else.

The first thing I did was cut off the automated ad feed, too many ads had turned off too many of their customers who were following them. Even though they have over 3,000 followers, fewer than 20 were seeing their ads, which told me they probably turned my new client's posts off.

The very first post I did for my new client was totally custom, and did quite well, in fact so well that I slowed down the posts further. This client now has many more engagements, shares, comments, and followers. The ads I found most successful I run on Facebook ads, where we pay for the views, all new, because I don't show my ads to my Page followers because they already saw them.

Additional Articles...

    Add Facebook Messenger Popup to Your Site
    [Jun-24-2019] Why spend thousands on a pop-up messenger when Facebook offers it for free?
    Coldfusion Code
    Use Coldfusion to Deliver Video Based on Device
    [Jun-23-2019] Detect visitors browser screen to display a video that is best suited for their device.
    Are you safe Part 2
    Prepare for disaster - Back Up. Part II
    [Jun-21-2019] Backing up is an integral part of sustaining and protecting your website.
    Is your website safe?
    Is your site going to get hacked Part I
    [Jun-14-2019] How to prepare for the inevitable cyber attack on your website. Are you prepared?
    Is your data private
    How trackable are you?
    [Jun-11-2019] You know that you're being tracked, where you aware it was across everything including email?
    Waiting to answer a call
    Phone Rings How Many is Too Much?
    [Jun-05-2019] Phone calls are still an important part of business, so how soon should a call be answered?
    Is the Phone Number Working
    [May-28-2019] We are all so focused on reports, sometimes manual just makes sense.
    Search is a maze
    Why is Everything Important with Search?
    [May-16-2019] When it comes to search every aspect matters while some matter more.
    Predefined templates
    Squarespace hosting is it right for you?
    [May-12-2019] Squarespace website hosting offers templates for easy hosting with limitations.
    EDDM Mail
    What is Every Door Direct Mail
    [Apr-29-2019] Every Door Direct Mail (EDDM) is available from the US Post Office. Each printed qualifying piece is $0.187 to mail
Additional Articles
Share this page now!
Robert Furst Competitive Marketing • 22052 Las Brisas Circle • Boca Raton • Florida • 33433 (754) 307-4954
LinkedIn    Twitter    Messenger    Facebook    Alexa
©2019 -RF-. All rights reserved.   Privacy & Usage