Competetive Marketing

15 Minutes May Save You on Insurance How About Spending it Proofing?

Jan. 16, 2019

proof reading document

I keep hearing SEO, SEO, SEO, but there's more to it than that. A whole lot more than saying or using the word "SEO" that makes your website successful. If you want to define the term SEO other than some plugin or software that checks or adds "stuff" your website, it is going to require some manual work.

Proofing requires someone to check their work. Having come from the world of printing, where a mistake was forever, not a re-post, I check my work and ask a third party to proof it one more time. Does that mean I don't ever have a mistake? Of course not, but there is certainly less of a chance of seeing one after completion of the work if it has been proofed.

I have taken on a new client and in the first weeks of my taking charge, I ran tests to check spelling, grammar, and of course missing Meta Tags and Alt descriptions on images. After correcting the suggested errors, since this was a WordPress site, I loaded plug-ins that I believed were missing. This included plugins that backup, improve SEO, track Analytics, and reduce image sizes, as well as site Caching for faster load times.

Besides all of the plugins that were missing (in my opinion), there were two unlicensed plugins that will not update without a license number, which is a high-security risk, that needed to be tended to.

Let's move on to what a person other than the client, designer, or anyone who had seen this site during development might have caught by proofing it "after completion".

There were four broken links on one page alone (the links in question were to sites obviously copied from another site from the same profession dating back four years) and a couple of links where a pop-up was called for that my Chrome browser blocked. On one of the pages, the header did not appear because the wrong setting in WordPress was used by the designer. This led to the user "getting trapped" on the page if they were viewing the site with a Chrome browser, because the "Contact Us" link was a popup. There was an additional "Contact Us" on the main page of the website, which also suffered from the same "popup" issue, and why would an internal link "popup"? All fixed now.

With the basics complete, I went on to correct images that were not aesthetically pleasing. The picture of the owner made him look unprofessional; the building that the offices are located in is quite nice. However, the photo was low resolution and very grainy, looking more worn down than new. After correcting the images, I installed additional WordPress Plug-ins to increase SEO performance, speed, and backups.

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Robert Furst Competitive Marketing • 22052 Las Brisas Circle • Boca Raton • Florida • 33433 (754) 307-4954
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